New Challenges in the 80’s…
The early 1980s provided ATS a great challenge in company history. The Surface Transportation Act of 1980 deregulated the transportation industry. In just three years’ time, 10,453 new carriers cropped up, spawning unprecedented competition for established companies. ATS responded confidently to these challenges with a progressive marketing campaign and an increased emphasis on service. The remarkable response of ATS was executed through ATS’ swift adaptation to a reformed industry. At a time when most carriers were scaling down, ATS spent more than $4 Million upgrading its fleets.
In 1983, ATS started their Van Division with the purchase of Haupt Contract Carriers, resulting in a complete transportation service through the added resource. Also in 1983, ATS updated to Continental United States logo to reflect its growing national reputation for providing versatile and complete service from coast-to-coast. K&W Trucking became the first carrier to operate its own articulated rail cars, providing TOFC (Trailer on Flat Car) and intermodal service within all 48 contiguous states and Alaska.
Over the next few years ATS continued to expand with the purchase of Wales Transportation in 1985.
By 1989 revenues had reached over $100 Million and ATS was still growing and now operated a fleet in excess of 760 power units and 1,500 trailers.