Crystal Lahr
Crystal is the vice president of corporate sales for ATS Logistics, where she develops business plans and strategies, among other things, to promote the continued success and growth of ATS Logistics. Since coming to ATS in 2012, Crystal has served in several positions, including Regional Carrier Representative and National Sales Representative, before earning her way to director. Watch Crystal's Bio Video: https://share.vidyard.com/watch/4cyfataDrLRiHy9WGvgN6z?
Articles by Crystal Lahr
You work in a competitive, complex industry. Success hinges on an ability to improve supply chain efficiency and overcome challenges.

In a world that increasingly relies on digital tools for . . . well, just about everything, the modern transportation industry has likewise adapted.

As a freight shipper, you’re always running into transportation-industry-specific terms, jargon, and abbreviations. Even if you’ve been in the industry for decades, the constant barrage of lingo can be confusing at best — and downright frustrating at worst.
Artificial Intelligence, also known as AI, is a buzzword in most industries these days. Whether you’re wondering how AI can make your job easier or worrying it will eventually replace you, the impact AI is having and will continue to have on nearly every industry is hard to overstate.

Composing a transportation network can take years of work. This is rarely a set-it-and-forget-it process. Your company’s supply chain is dynamic — with inbound and outbound freight volumes fluctuating periodically. Your network of transportation providers (freight brokers, asset carriers, 3PLs, etc.) should adjust to match these needs.
Your business, which spends its days making sure store shelves are lined, dinner reservations are valuable and refrigerators are stocked with everything from cool apple cider to fresh bell peppers, couldn’t be more important.

As one of your company’s core decision-makers, you’re constantly looking for ways to improve. The business world is competitive and there are companies in your industry that are excellent at what they do. But you’ve never been one to back down from a challenge.

After a hard-hitting few months, sometimes it’s nice to have an off-season. A period of time dedicated to taking a step back, evaluating past performances and planning for the future.